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Turn Up Your Luck

  • Client: Hong Kong Jockey Club

In some traditions, upright horseshoes are believed to bring people good luck. 400 pieces of horseshoes being disposed every month, therefore we aimed to up-cycle used horseshoes with modern design and turn them into decent and exclusive gifts or home products which carry good wishes. The final products and concepts align with Jockey Club’s activities and its concerns on designs with environmental considerations. They give touches of nature by using raw materials such as leather and wood as components, and the production process emphasized on craftsmanship.