In-flight Tableware

  • Client: Cathay Pacific Airways

Inspired by the rice we Chinese have in every meal, it is a result of hard work, patience, strength, growth, the design represents a story of our culture.The rice motif is a growing plant serves as a poetic message of growth, energy and the dynamics. Digital arrangement of rice demonstrates the implication of technology and modernity, blending of modernity and Chinese tradition. The design is a modern interpretation of Chinese tradition, intelligence, beauty. To bring the “rice” effect on industrial material with the use of double injection to preserve the essence of the rice technique but transformed with a modern interpretation.

Award(s): HKDA Asia Design Awards 09 Silver Awards, Design for Asia Award 2008 Bronze Award, Seleccionada para a Bienal de Design de Macau 2008 Judges’s Award and Silver Award